Thursday, September 19, 2024

KLSCM 2024 Records Largest Number of Running Tourists Yet

 

Largest contingent will be from Indonesia, more than double 2023 numbers

 

The Kuala Lumpur Standard Chartered Marathon is the premier distance running event in Malaysia, with participation numbers not matched by any other road race in Malaysia. This year, a record 42,000 participants, comprising new, seasoned and competitive runners, will congregate at Dataran Merdeka over Race Weekend, which takes place on 5 & 6 October 2024.

The event has grown from strength to strength over the years and is a much sought-after race for the running community, with it fondly being known as the “Hari Raya” of running in recent times. While participation is largely made up of Malaysians both, from within the Klang Valley and from the rest of the country, the event’s international reputation is also gaining traction.

The event usually receives between 1,500 to 1,700 running tourists from 40 – 50 countries around the world each year, bringing in significant tourism revenues to the city and the country. This year however, will see over 2,500 running tourists from 45 different countries participate in the race, representing a 72% increase from 2023. A large proportion of these runners are from Indonesia, with over 1,200 runners making their way to Kuala Lumpur, more than double the numbers from 2023.

Indonesia is going through a surge in the popularity of running, largely driven by the explosion of social media. Runners want to amplify their achievements, as well as highlight cool, running locations that end up inspiring others to take up the sport.

Hizkia Tri Hananto, a 45-year-old team leader at a multinational manufacturing company in Batam agrees that social media has a big part to play in driving participation numbers up. “Lately, running has become very popular in Indonesia, and I believe social media has been very influential in driving this increase,” said Hizkia.

50-year-old Yudha Mega Kusumonegoro, from Jakarta also attributes the increase in Indonesian runners to social media. “Running is more popular in Indonesia now, especially when social media influencers post their running activities. Last year I happened to meet a group of runners from the Eastern part of Indonesia (Sulawesi) which was unusual as I used to only meet runners from Medan and Jakarta previously,” said Yudha.

Suyanti, 32, who hails from Tanjung Pinang, believes that Indonesian running groups play a big role in fuelling the popularity in running and the increased participation n events like KLSCM. “Most Indonesian runners are usually part of a running group, of which there are many here. If someone from a group signs up for an event, chances are high that others would follow,” she said.

For Indonesian runners who want to explore a runcation (travelling for a holiday while participating in a running event) experience, Kuala Lumpur is an obvious choice due to its proximity, connectivity and costs. For Francis Sukardono, a 46-year-old Oil & Gas inspector from Batam who will be participating in KLSCM for the first time, these factors played a big part in influencing his decision to sign up for Malaysia’s largest distance running event.

Kuala Lumpur is not too far from Indonesia, especially Batam. The costs of flights from Jakarta to Kuala Lumpur is also not expensive, and accommodation in Malaysia is still reasonably priced,” said Francis.

Hizkia was in agreement with Francis with regards to distance and costs being significant factors to the influx of running tourists from Indonesia. “Many people are looking for domestic or international running events and Malaysia is a good choice because of its proximity to Indonesia, with ease of transportation at reasonable prices for traveling or vacations,” he said.

Compared to Francis, Hizkia, Yudha and Suyanti have participated in KLSCM before. In fact, Yudha has taken part in five previous editions and has had extremely successful outings in 2018 and 2019 when he secured 4th and 5th spots in the Full Marathon Veteran Open category. “I’ve been happy with my previous performances but I don’t have a specific target this time. I just want to enjoy the race,” he said.

 

Hizkia, on the other hand, will be making his second appearance at KLSCM after taking part for the first time last year. “I initially took part last year for the convenience since Malaysia was close to Batam but I am returning this year because I found the event to be well organised with a very lively atmosphere,” he said. Suyanti will also be making her second appearance at KLSCM after participating last year. “I signed up last year because I wanted to try running in another country and Malaysia would be the most convenient but after experiencing the euphoria of the event last year, I can’ wait to come back for more,” said Suyanti.

Most running tourists usually bring their families along and extend their visit when they come to Kuala Lumpur, using the opportunity to do some shopping and visit some tourist attractions within the city or in other parts of Malaysia and Indonesian runners are no different. Both, Hizkia and Yudha, will be coming with families in tow and plan to spend at least five days in Kuala Lumpur.

“I prefer to come with my family because we can enjoy a holiday at the same time. In fact, one of the main reasons for participating in KLSCM is so that my family and I can do some shopping and travelling,” said Hizkia.            

Francis on the other hand, will be travelling with a group of runners and although he only plans to be in Kuala Lumpur for three days, he is still keen on getting some shopping done. “This is my first time for KLSCM but although I won’t be staying in Kuala Lumpur for long, I’m still keen on looking for running gear and I’m pretty excited to check out KLSCM’s Active Lifestyle Expo, where I heard you can get some pretty good deals,” he said.

Dirigo Events, the owners and organisers of KLSCM, are pleased that their efforts to attract more running tourists are starting to bear fruit. “In the last couple of years, we have made a conscious effort to promote our event to an international audience using targeted social media advertising and we’re delighted with the increase in these numbers for KLSCM 2024,” said Rainer Biemans, project director of KLSCM and director of Dirigo Events. “International runners tend to spend more time on vacation when they visit Kuala Lumpur and this translates to increased revenue from tourism, benefitting businesses around the city,” added Biemans.


Wednesday, May 8, 2024

Min Xiang Lee smashes Trail Titans Kiara Hill 16km course record

Debutant finishes 10 minutes faster on tougher course

KUALA LUMPUR, 6 May 2024: The second Trail Titans Kiara Hill saw the 16km course record, that was established last year, obliterated by Min Xiang Lee who finished in 2:07:20, shaving an incredible 10 minutes off the record yesterday. The previous time of 2:17: 58 was recorded by Ben Hails at the inaugural Trail Titans Kiara Hill last year.

32-year-old Xiang Lee, while being an experienced road racer, is relatively new to trail running and made his competitive debut in this event. “I usually train here at Kiara Hill which is what made me decide to take part in this Trail Titans,” said Xiang Lee. “It was a pretty challenging and technical course but I had targeted to break the course record and I’m delighted that I managed to achieve my objectives,” he continued. 

Gloria Ng, Director of Dirigo Events with Min Xiang Lee

Trail Titans is a series of trail running events organised by Dirigo Events, the owner and organiser of the award-winning Kuala Lumpur Standard Chartered Marathon. Over 200 participants took to the trails at Kiara Hill competing across three categories - the challenging 16km, the baseline 10km and a newly introduced 5km category. The 5km was introduced to encourage participants who are new to trail running and to get families to participate together.

Gloria Ng, Director of Dirigo Events, was happy with the turnout and is already looking forward to the next two Trail Titans events this year. “It’s fantastic to see all these runners come out early on a Sunday morning and enjoy the day out in nature in this beautiful location so close to the city. It’s even nicer to see that some of them are out as families and this encourages and motivates us to continue with our objective of making Trail Titans a viable alternative to road running for those who are looking for something different to keep themselves fit and healthy,” said Gloria.

Leap of joy at the finish line

Most participants felt that the course this time around was more challenging than the last but that did not stop them from enjoying themselves out on the trail. Mohd. Zamri, aged 45, and his daughter Qalesya Zandra, aged 12, were all smiles as they crossed the finish line in the 5km category. “I wanted to introduce my daughter to the joys of trail running and I’m happy that she managed to complete the course without much difficulty. In fact, instead of pacing her, I ended up having to follow her for the latter part of the route,” said Zamri, who plans to introduce his younger daughter when she is age-eligible and make running a whole family affair. 

In the 16km Men’s Open, no one could keep pace with the blistering run by winner Xiang Lee, with second place going to Mior Rashidi in a time of 2:18:12 and Muhamad Syami Mohd Noh finishing third in 3:09:03. In the 16km Women’s Open, the title was clinched by Hanna Rashid in 3:04:29, while Jacqueline Koh came in second in 3:08:29 and rounding out third place was Chai Yee Ling in 3:18:22. In the 16km Men’s Veteran category, Yakov Kozlov also broke the course record when he finished first in a time of 2:13:47 but could not match the timing of Xiang Lee. 40-year-old Kozlov, who is a Russian engineer residing in Mont Kiara, took part to support a race in his community. “It was a tough and technical course, but even for someone who regularly runs here, the really cool thing was discovering new sections that I have not explored before,” said Kozlov. Muhamad Noor Mohd Pilus finished in second place in 2:30:52 and Johari Mohd Ali came in third in 2:36:44. In the 16km Women’s Veteran category, Syarifah Balqis Syed Hamzah was the winner, clocking 2:46:51, while Sook Khim Lim came in second in 2:58:48 and Francis Lyn Evasco finished in third place in 3:00:11.

In the 10km Men’s Open category, Shamirul Taufiq was the winner in 01:17:46 while Lim Wei Seng took second place in 01:17:50 and Jia Qing Lim finished third in 01:26:45.

In the Women’s 10km Open category, Vithya Vijayakumare finished first in a time of 01:45:41, followed by Lena Jaentsch in second place at a recorded 01:48:01 and third place fell to Joeann Too, who finished in a time of 1:50:38. Vithya, aged 38, who hails from Cameron Highlands but currently resides in Perth, was fortunate to be able to participate in the event as the date coincided with her travel plans back to Malaysia. “I do sometimes come back to Malaysia to take part in events here and Trail Titans was a happy coincidence as the timing was right,” said Vithya. “The route was demanding but I didn’t expect anything less and I’m happy with my performance and results,” she added.

Kian Kok New was the champion in the 10km Men’s Veteran category when he finished in 1:23:46. Taking second place was Kwok Yee Ngooi in 1:25:34 and finishing in third was Liang Shih Wong in 1:28:33. In the 10km Women’s Veteran category, Hui Thin Sea bagged first place in 01:39:23, while Cheryl Godfrey finished second in 1:44:12 and Chau Yan Tan came in third at 2:00:15.

The top three finishers in all categories received winners’ medals and cash prizes while the top five finishers in all categories were rewarded with free entry into the next Trail Titans event. Xiang Lee received an additional cash prize of RM500 for his record-breaking achievement.

Runners navigating a technically demanding decent

Dirigo Events are expected to announce the next edition in their Trail Titans series very soon so stay tuned to their social media channels to be the first to sign up for what is expected to be a sought-after series of events.

For more information and updates on Trail Titans, please visit:

Facebook      : https://www.facebook.com/trailtitansMY

About Trail Titans

Trail Titans is an exciting and brand-new trail running event brought to you by Dirigo Events, the owner and organiser of the Kuala Lumpur Standard Chartered Marathon (KLSCM), the premier distance running event in the country. Trail Titans aims to encourage local and international runners to embrace running in the great outdoors and overcome the challenges of trail running while enjoying all that nature has to offer.

There are three distance categories that runners can choose from, 5km, 10km and 16km, all of which entitles them to receive a finisher medal upon completion, provided runners finish within the cut-off time. The three categories provide runners with either an entry level run that is more about enjoying the scenery or more challenging routes that will test the mettle of even seasoned trail runners.

About Dirigo Events

 Trail Titans is owned by Dirigo Events Sdn. Bhd, an award-winning event management company founded in 2011 by Rainer Biemans and Gloria Ng. Rainer Biemans and Gloria Ng have a combined experience of over 50 years in executing and creating world-class and impactful events for international clients around the world such as Europe, Brunei, India and Singapore.

 For more information on Dirigo Events, please contact +603 7621 7787 or email dirigo@dirigo.com.my


Monday, January 22, 2024

List Of Half & Full Marathon For 2024

https://v2.checkpointspot.asia/event/desaru-hm

DESARU HALF MARATHON 2024

SKS City Mall, Bandar Penawar

02 March, 2024 (Saturday)

 

https://v2.checkpointspot.asia/event/int-geopark

INTERNATIONAL GEOPARK RUN 2024

Dataran Lenggong, Perak, Malaysia

03 March 2024 (Sunday)

 

https://v2.checkpointspot.asia/event/mirimarathon

MIRI MARATHON 2024

Jalan Merpati, Miri, Sarawak

03 Mar 2024 (Sunday)

 

https://v2.checkpointspot.asia/event/kl-city-day-hm-24

KUALA LUMPUR CITY DAY HALF MARATHON 2024

Dataran Merdeka, Kuala Lumpur

10 March 2024, Sunday

 

https://twincitymarathon.com/

TWIN CITY MARATHON 2024

Persiaran Flora, Cyberjaya

28 April 2024 9Sunday

 

https://www.ticket2u.com.my/v3/bm

BORNEO MARATHON 2024

Kota Kinabalu, Sabah, Malaysia

05 May 2024 (Sunday)

 

https://v2.checkpointspot.asia/event/kk-hm2024

KUALA KANGSAR HALF MARATHON 2024

Dataran Pavilion, Kuala Kangsar

26 May 2024 (Sunday)

https://v2.checkpointspot.asia/event/pg-half-marathon-2023

PENANG HALF MARATHON 2024

Junction of Jalan Batu Kawan and jalan Batu Kawan 1, Malaysia

07 July 2024

 

Coming Soon!

IPOH INTERNATIONAL RUN 2024

Stadium Indera Mulia, Ipoh, Perak

28 July 2024

 

https://www.racexasia.com/event/pj-half-marathon-2024-pjhm24

PJ HALF MARATHON 2024

Laman MBPJ, Petaling Jaya, Selangor

18 Augugst 2024 (Sunday)

 

https://mmtf.my/events/mim2024/

MELAKA INTERNATIONAL MARATHON 2024

Dataran Sejarah Ayer Keroh, Melaka

25 August 2024

 

Coming Soon!

SP HALF MARATHON 2024 (International)

Dataran Jam Besar Sg. Petani, Kedah

14 September 2024 (Saturday)

 

https://www.kl-marathon.com/

KUALA LUMPUR STANDARD CHARTERED MARATHON 2024

Dataran Merdeka. Kuala Lumpur

05 & 06 October 2024 (Saturday & Sunday)

 

https://www.marathonkuching.com/

KUCHING MARATHON 2024

Padang Merdeka, Kuching, Sarawak

27 October 2024 (Sunday)


Tuesday, April 7, 2020

CANCELLATION OF KUALA LUMPUR STANDARD CHARTERED MARATHON 2020


                                 


 Press Statement 

In light of the uncertainties brought about by the still developing Covid-19 global pandemic, Dirigo Events regretfully announces the cancellation of the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2020 that was scheduled to take place on 13 and 14 June 2020. The health and safety of our runners, organising crew, volunteers, medical personnel, officials and police personnel are our top priority, and after consultations with all relevant stakeholders, we could not in good conscience proceed with the event without being able to guarantee everyone’s safety.

After exploring all possible avenues for a postponement of the event, we unfortunately could not find an available date or venue that would be suitable for an event of the magnitude of KLSCM. We have therefore decided that the only possible course of action would be to cancel this year’s event and automatically defer all individual registrations to 2021. We are planning to have KLSCM 2021 at a similar time period as this year, which is the second week of June, pending confirmation from the city council.

“This was not an easy decision as we understand the amount of time and preparation that has been put into this year’s event from all parties has been significant. Thank you to all of our runners, volunteers and fans for your support and understanding at this time. We realise that there will be many questions with regards to the cancellation in the coming days and have updated our FAQ section on our website to address this,” said Rainer Biemans, Project Director of KLSCM and Director of Dirigo Events, the owner and organiser of the event.

Consequently, all remaining Running Clinics, the REPC (Race Entry Pack Collection) and the Active Lifestyle Expo for KLSCM 2020 have also been cancelled. The Run For A Reason (RFAR) charity initiative will continue until 14 May and all funds raised thus far will be disbursed to the respective charity beneficiaries.
We implore everyone who is a part of the KLSCM family, and the wider national and global community to do their respective parts in combating the coronavirus.
Please follow our Facebook and Instagram pages or subscribe to our newsletter for further updates.

For further information



Saturday, September 28, 2019

Taiwan Innovative Products From DYACO & ACERA @KLSCM2019 Expo



Taiwan Excellence joined the KL Standard Chartered Marathon, the biggest marathon event in Malaysia, for the first time this year. Representing the best of Taiwanese innovation and products, Taiwan Excellence aims to convey its “Run in Style” in the Active Lifestyle Expo from the 26th to 28th of September. The Taiwan Excellence Pavilion will showcase the most fashionable Taiwanese apparel to drive home the message of “positivity, health, vitality” and to provide the perfect opportunity for visitors to experience the lifestyle innovation Taiwan has to offer.

Category: Sports & Leisure


Brand:

by DYACO


TREADMILL CT900

·         Oversize pulleys and 12 groove poly-v belt with tensioning idler reduce stress on the system for added reliability
·         Double-sided .5mm phenolic coated deck, 3.0” rollers and multi-ply Habasit® belt combine to provide a low maintenance system for thousands of miles
·         Roomy 22” x 62” workout surface offers clients plenty of room for a comfortable workout
·         Industrial, 5.0 horsepower AC drive system provides power and longevity

·         Polyurethane shock absorbers ensure just the right amount of cushioning

For more information, log on to -





ELLIPTICAL CE900




·         30 lbs. flywheel with a 12:1 pedal to flywheel ratio creates the perfect balance for smooth stride motion at any speed/resistance level

·         Extra wide, 12 groove poly-v belt with roller bearing tensioner system to provide smooth feel and long product life
·         21” stride length with exclusive 2-degree pedal inversion to assure a comfortable motion
·         Industrial grade 72mm roller bearings assure for long life and added reliability
·         Generator system allows the unit to be placed in any location



     



For more information, log on to -






Category: Lifestyle

Brand:



ACERA, founded in 1986 by Yu Chun-Ming, is a Taiwanese brand, which interprets the tradition of the best Taiwan craftsmanship in a modern way. Its travel mugs, in fine ceramic, are its iconic products. Aiming at creating a world-renowned brand of ceramic products, ACERA introduced unique ceramic techniques and patented technology to rigorous manufacturing processes, and adopt both traditional and modern designs. 


LIVEN KINGS VACUUM MUG

LIVEN KINGS VACUUM MUG comes with a ceramic interior and a stainless steel exterior. The use of an insulated container with an interior made of mineral materials and equipped with a shock-absorbing structure endows the product with unique safety properties.The product has the function of releasing far infrared rays and negative ions, which gives users a pleasurable experience when using it for drinks. It has excellent hot and cold insulation propertiesand easy to carry.






Cheongsam Travel Mug


Cheongsam is a typical representative of modern Chinese women’s fashion. Its flowing melodies and rich poetry show Chinese women’s gentleness, softness and connotation. Deep cultural heritage and aesthetic qualities create fascinating Oriental fashion. Chinese-Style Lady Tumbler reproduces the classic style of the old era by paying tribute to female curves. They adopt the shape of Cheongsam in body design. The noble and elegant, charming and beautiful style shows the poetic tradition of Cheongsam. The product is full of attractive design elements as well as inventive retro temperament.




Create an account on their website and get 15% off your first oder.
Voucher Code : TIAN15

For more information on ACERA mugs, log on to -



About Taiwan Excellence 

Supported by Ministry of Economic Affairs Taiwan, the “Taiwan Excellence Awards” is organized by the Bureau of Foreign Trade, and executed by TAITRA since 1992, the symbol of Taiwan Excellence is recognized by 100 countries worldwide. The award winners were all prominent Taiwanese brands, which rigorously selected based on a thorough mechanism and several evaluation criteria including research & development (R&D), design, quality, marketing, Taiwanese manufacturing and etc. In order to allow Taiwan Excellence to reach out to the world and to establish a stronger position in the global marketplace, an integrated marketing initiative--Taiwan Excellence Image Enhancement Plan (IEP) has been implemented worldwide. Now, for the very first time, Taiwan Excellence arrived in Malaysia and series of promotional events will be carried out over the time.

* Please visit www.taiwanexcellence.org for more details.


Friday, September 27, 2019

Taiwan Excellence Sweeps Across in the KL Standard Chartered Marathon 2019


95 Taiwan Excellence Products to Promote Healthy & Excellence Lifestyle

 [Kuala Lumpur, 26 September 2019] Representing the best of Taiwanese innovation and product quality, Taiwan Excellence has made tremendous headway in promoting its branding in Malaysia and participats in Malaysia’s largest marathon ~ the Kuala Lumpur Standard Chartered Marathon 2019 for the first time this year. By carrying the slogan “Everyday Excellence”, Taiwan Excellence showcases95 different products from 27 Taiwanese manufacturers at the Active Lifestyle Expo from the 26th to 28th of September.
Themed “Run in Style”, Taiwan Excellence Pavilion in the Expo showcases 4 major categories: sports & leisure, health & beauty, e-sports & ICT and lifestyle. Amongst the featured items are the Matrix TF50XR professional treadmill by Johnson Fitness which comes with the company’s Ultimate Deck and state-of-the-art Johnson Drive System; compression sportswear by U.CR+ which are made using environmentally friendly high-tech materials to achieve low air resistance and improve performance; carbon fiber road bicycles by Volanda that are designed for competitive use featuring lightweight and shock absorbing frames designed to draw out every competitive edge; facial cleansing products, moisturisers and active body cleansers from MASKINGDOM that are designed for active lifestyles; and the GF75 Thin gaming laptop by MSI designed for a truly immersive gaming experience.
Smart Running in Preparation for Marathon
In addition to product testing at the booth, Taiwan Excellence also invited renowned Malaysian marathoner Coach Edan Syah from the Smart Athletics Club to host a running workshop for the visitors where he demonstrated the proper way to run and strategies to improve performance.
Edan Syah was selected as Malaysia’s fastest marathon runner in 2016 and has achieved outstanding results in various international marathon competitions, including a personal best of 2 hours, 30 minutes and 53 seconds in the 2017 Gold Coast Marathon. Edan Syah has always advocated “smart” running based on the right knowledge and adjusting the speed and intensity of running according to an individual’s heart rate in order to allow the body to perform at its peak in all situations.
During Edan Syah’s demonstration of his warm-up routine on stage, the audience was spurred by his energy and enthusiasm and started moving with him in a mass workout session
In addition to the energetic demonstrations by celebrity coach Edan Syah, Taiwan Excellence also has a series of exciting activities lined up across the three-day event. “Run for Excellence” encourage runners compete in race from Johnson Fitness and Spirit treadmill; visitors are also encouraged share their running photographs in the “Snap & Share My Running photos” activityto redeem a secret present; fans of Malaysian internet sensation Danny Koo can also get the chance to meet him personally as he will be spending the healthy and wonderful weekend with participants.
Visitors at the expo can experience the innovation of Taiwanese products first-hand with professionals at hand to guide them on the use of the products. After delivering a speech, Mr. Wan Yew Leong, Programme Director of Olympic Council of Malaysia Advanced Sport Management Course (ASMC) listens to the introduction of Johnson Fitness & Spirit machines. He encourages everyone with a busy daily schedule to steal time at odd moments and workout from a modern treadmill.  Wan also expresses his interest in Step2Gold Tada Chair, which is a portable chair as well as a walking stick.
The inaugural Standard Chartered Marathon in Kuala Lumpur began 11 years ago with 10,000 participants and the number of participants has since grown to 40,000 for this year’s event. The marathon is one of the most highlighted events in the Malaysia’s running calendar and is also the first running event in Malaysia’s history where participants are selected through a ballot system.
The Taiwan Excellence Pavilion pre-marathon Active Lifestyle Expo will be held in booth S3, Hall 4 at the Putra World Trade Centre in Kuala Lumpur.



Photos Caption: (From Left to Right)
Mr. Rainer Biemans
Director of Dirigo Events, Organiser of KL Standard Chartered Marathon

Mr. Edan Syah
Head Coach of Smart Athletics Club (SAC) Malaysia
Smart Running Educator
依登沙,馬拉松好手Smart Athletics Club教練

Ms. Tasha Hsiao
Director of Taiwan Trade Centre, KL Representative Office
吉隆坡台灣貿易中心主任蕭春雁 

Mr. Wan Yew Leong
Programme Director of Olympic Council of Malaysia Advanced Sport Management Course (ASMC)
大馬奧林匹克理事會高階運動管理課程項目總監温有良  


About Taiwan Excellence

The symbol of Taiwan Excellence honours Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in R&D, design, quality, and marketing that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 102 countries.

Taiwan Excellence Mark
The Taiwan Excellence logo is inspired by the pursue of “perfection” and the six interwoven arcs represent the close ties Taiwan has with the global economic system and the interconnectivity of today’s industries while the red colour represents the vitality of Taiwanese companies. The six arcs are independent on their own but yet come together to form a strong collective image to represent the way Taiwanese industries complement each other to form a whole.
The Taiwan Excellence logo has been registered in 102 countries to date.

Organized by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.

Implemented by Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 63 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Centre (TTC) and the Taipei World Trade Centre (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

For further information, please contact Techtrans Public Relations:

Ms. Tio Sze Yuen                                                             
+603-8023 7798 / 010-257 9523                  
taiwan@techtrans.com.my