“It is a proud moment for the organisers of the event. The recognition is truly a testament to the impact the Standard Chartered KL Marathon has on the city of Kuala Lumpur, alongside the growing number of runners both from Malaysia as well as our international following,” said Rainer Biemans, Director of Dirigo Events, event owner and organiser of Standard Chartered KL Marathon. He continued, “This year, we return, bigger and better, with a new tagline, ‘Committed. Confident. Courageous.’ whereby we aim to encourage commitment to a healthy lifestyle, enhance confidence and most importantly, celebrate the courage of marathon runners.”
The Standard Chartered KL Marathon nabbed the award based on criteria such as the participation of more than 33,800 local and international runners, holistic marketing and promotion campaign that attained impactful print media, social media, broadcast and outdoor campaigns. Besides being endorsed by authorities such as the Ministry of Youth & Sports Malaysia and the Malaysia Athletics Federation and sanctioned by international organisations including the Association of International Marathons and Distance Races (AIMS), the event has also been delivered successfully in terms of safety to the public and environment.
Biemans also commented, “We have been the organisers for six years in a row and it is truly an honour to be able to work with the wide network which has made this event grow and continue to command its following. We would like to thank our sponsors, especially our title sponsor, Standard Chartered Bank
organisations that are involved in the process of bringing the marathon to life
and most importantly, our loyal participants.” Malaysia
Osman Morad, Managing Director and CEO of Standard Chartered Bank
commented “Standard Chartered Bank is
proud to be the main sponsor of this iconic running event. We are delighted to
promote healthy living and to bring together communities. It’s rewarding to see
the marathon attain such a prestigious stature.” Malaysia
The KLMTA 2014 is the second edition of the awards organised by the
The triennial award is designed to recognise levels of excellence and contributions
to making KL an international tourist destination of choice. Kuala Lumpur City Hall
For more information on the Standard Chartered KL Marathon, please visit www.kl-marathon.com or call +603 7886 1717.