Tuesday, November 15, 2016


MPI Generali Run (formerly known as MPIB Run) return for the 6th year with a new logo. The run will take place on January 8, 2017 in Padang Merbuk, Jalan Parlimen, Kuala Lumpur.

MPI Generali Insurans Berhad continues to promote environmental sustainability through its Project Good Deeds, the annual CSR initiative that compliments MPI Generali Run. The project seeks to reduce the impact of solid waste on the environment by recycling still wearable shoes and t-shirts from runners.

Project Leader Jayne Liew commented, 'Every year billions of tonnes of solid waste like clothing end up in landfills, impacting the environment, and the figure continues to rise. Our project promotes environmental sustainability by collecting pre-loved shoes and tees from runners and donating them to the Orang Asli communities. We call upon our runners to take this opportunity to help support our project while they get healthier together.'

To date, Project Good Deeds has donated 723 pairs of sports shoes and 2,772 pieces of T-shirts to 10 kampungs namely Kampung Orang Asli Bakok, Kampung Orang Asli Bukit Damar, Kampung Orang Asli Bukit Jenuk, Kampung Orang Asli Sungai Lalang, Kampung Orang Asli Sungai Mai, Kampung Orang Asli Ulu Yam, Kampung Orang Ali Air Terentang, Kampung Orang Asli Bukit Baja, Kampung Orang Asli Tanjung Rampai and Kampung Orang Asli Ulu Tual Pos Sinderut. 

This time round, Project Good Deeds will benefit Kampung Orang Asli Bakar Leleh Bumbum, Pulau Carey, Selangor; Kampung Orang Asli Pulau Carey, Selangor; Kampung Orang Asli Batu Semenyih, Selangor; and Kampung Orang Asli Petai Gua Musang, Kelantan.

There will be five Project Good Deeds collection:
 Graduation Run 10 December 2016 at Sri Hartamas large playground
 Race Entry Pack collection from 5 to 7 January 2017 at Sports Hub, Lot 10
 Race day itself 8 January 2017

For more details, please visit http://www.mpigeneralirun.com/

MPI Generali Insurans Berhad (“MPI Generali”), formerly known as Multi-Purpose Insurans Bhd, is a strategic partnership between Multi-Purpose Capital Holdings Berhad, which is a wholly owned subsidiary of MPHB Capital Berhad, a public-listed company, and Assicurazioni Generali S.p.A., one of the largest global insurance providers with a rich heritage going back to 1831. MPI Generali Insurans Berhad’s core business is underwriting of general insurance.

MPI Generali Run is an annual run designed to help the community get healthier together. Kickstarting the local running calendar since 2012, MPI Generali Run has established a reputation as a well-organised and punctual event with well-designed run routes as well as a strong following comprising both new and seasoned runners.

MPI Generali Insurans is proud to position itself as the pioneer general insurer in organising a community-based run in Malaysia and including the run in its CSR programme.
The theme of Healthy Lifestyle – Work-Life Balance remains a relevant theme in today’s
hectic and more sedentary lives.
MPI Generali Run 2017 is the sixth in the general insurer’s run series and will take place on 8 January 2017 at Padang Merbok, Jalan Parlimen, Kuala Lumpur.

Project Good Deeds collects pre-loved sports shoes and tees to be donated to the Orang Asli community. As a corporate social responsibility initiative that has complemented MPI Generali Run since 2014, it seeks to promote environmental sustainability through recycling and provide an avenue for Run participants to contribute back to the environment and community.
To date, Project Good Deeds has contributed 723 pairs of sports shoes and 2,772 tees to 10 Orang Asli settlements.

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