Tuesday, March 25, 2014

MALAYSIAN FLAVOUR IN COCA-COLA WORLD'S CUP ANTHEM 'THE WORLD IS OURS' ALONGSIDE DAVID CORREY

Every 4 years, the old, the young, the not so old and not so young, men, women, boys and girls will be glued to that square box staring at 22 men running all over the green field with the size of approximately 105meters by 68meters just to chase after a round object - the Ball or more specifically Football.

Yes! Its time where in this land known as Malaysia, people will Makan BoLA, Tidur BoLA, Minum Coca-CoLA (Eat Football, Sleep Football, Drink Coca-Cola).

In conjunction with the FIFA World Cup, Coca-Cola as the official partner will be launching the Malaysia mix version of the Coca-Cola World's Cup Anthem 2014 - 'The World Is Ours' featuring David Correy with our very own local artists Ajai, Soo Wincci and Mista G

You will hear the song on leading radio station today and the Music Video is set to launch in May 2014.


“The World is Ours” – which fuses Correy’s soaring pop vocals with samba, baile funk and technobraga rhythms – will expose football and music fans around the world to the signature sounds of the host nation, Brazil.

“Most people outside Brazil, especially young people, haven’t really experienced Brazilian music before because it hasn’t been mainstream in decades and with the infusion of Malaysian vocals, it will become a really multicultural musical message for the World’s Cup,” said Yvette Lim, Group Manager for Regional Integrated Marketing Communications and Activations for Coca-Cola Malaysia, Singapore, Brunei.

“Now The World Is Ours will be infused with the Malaysian football spirit which is famously summed up as to Eat Football, Sleep Football and drink Coca-Cola,” added Lim.

“The World is Ours” features a unique take on samba with a touch of Brazilian funk and hip-hop and the vocals of Correy, an emerging talent with Brazilian roots and an inspiring life story that began in the poverty stricken favelas of Brazil that took on an inspiring twist when he persevered and was selected as the voice for World’s Cup campaign by Coca-Cola.

In 2012 he became a finalist on the US version of the X-Factor reality show, winning the hearts of judges and viewers alike with his vocals, inspiring story and optimism.

During his televised audition, he explained that he hoped to reunite with his birth mother and that eventually led to his reunification with her with the help of a Brazilian newspaper that managed to locate her.

“It’s an amazing honour to work with Coca-Cola and I feel completely connected to what it stands for. I’ve achieved two dreams in my life so far; reuniting with my mother, and getting a record deal with Coca-Cola,” says Correy.

When he first heard the “The World Is Ours” Correy says he couldn’t stop smiling. “The first two lines – ‘Run like you’re born to fly/Live like you’ll never die’ – speak 100 percent to who I am and all the things I’ve overcome. All of my struggles pour out of me when I sing this song. And I feel like everyone will feel what I’ve been through… the pain and also the joy of being and loving who you are.” 

“My upbringing has brought me so much diversity and I feel like this song embodies that because it speaks to so many cultures,” adds the 27-year-old singer. “Getting the chance to intertwine other fans’ and artistes’ influences with what I’m doing is really what this is all about.”

Lim said, “The music that we bring into our sports properties like FIFA and the Olympics feature genuinely talented artistes like David who embody the optimism and positivity of Coke. We know that David’s story will resonate with many Malaysians and youth around the world who have their own dreams and aspirations.”

Complementing Correy to add some Malaysian flavour to “The World Is Ours” are three of Malaysia’s top artistes:


Ajai
He recently produced AIM 2013’s Best Album for Hafiz and collaborated with Indonesian singer Kris Dayanti for song ‘Hati Ini Telah di Lukai’ while his latest single ‘Aduh’ has reached more than a million views on Youtube. He has also made his silver screen debut in the movie ‘Tokan’ and as a TV host on ‘Jemput Masuk Cef’.

Soo Wincci
The singer, chef, model, TV host, radio DJ, ambassador and former Miss Malaysia’s Chinese album ‘Happiness’ received a very good response in Taiwan while the single ‘I’ll Be Alright’ also received very good response in Taiwan and Malaysia. In 2012 she released her Malay debut album and collaborated with Joe Flizzow in ‘Terus Teranglah’.





Mista G
Singer and songwriter, Kunalan Gunaseelan, better known as Mista G, is definitely an artiste to look out for both in the local as well as international Tamil music arena.  He gained prominence in 2004 with the chart topper ‘Madal Thiranthu’, which made him a household name amongst the international Tamil community. His recent album, ‘Arpanam – The Final Cut’ sold more than 20,000 copies nationwide. This album saw Mista G team up with veteran singer Dato David Arumugam of Alley Cats fame in the single “Kathaley” as well as with rapper Rabbit Mac for the single “Symphony Nilave”.  His accomplishments have led to several nominations in the recent AIM-Malaysian Indian 2013 Awards. 

Malaysians already got an early taste of the FIFA World Cup™ fever earlier in January during the “FIFA World Cup™ Trophy Tour by Coca-Cola” when over 10,000 people got to see the most iconic symbol of football, the actual FIFA World Cup™ but the opportunity to eat football, sleep football and drink Coca-Cola will continue as more great promotions for fans to get football related merchandise will be appearing soon. 

“Coca-Cola has always shared the passion that fans have for football around the world and through our partnership with FIFA we champion the power of the beautiful game to bring people together as well as encourage them to get active. As we invite fans to celebrate the “The World’s Cup”, we also hope that they will be inspired to excel in whatever they do as well as encourage them to adopt a an active, healthy lifestyle,” added Lim.

“Football is a sport for everyone and Coca-Cola wants to fuel the passion further because one of our goals is to help raise the standards for physical activity around the world by getting people to maintain their energy balance, or the balance between "calories in" and "calories out", for overall fitness and health. In Malaysia, that includes encouraging university students to cycle and working with the Olympic Council of Malaysia to get Malaysians moving.

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